Leadership & 
Coaching

The amazing turnaround in (senior executive) was due in great part to the ability of the Reddin Group Coach to understand the issues, build an effective relationship, and appropriately support (him) in a time of great stress and pressure.

I worked with David Reddin for four months after being appointed to a “C” level position inside our company. Suddenly I found myself working as a peer to managers who had previously been my bosses. Without David’s guidance and very professional insights, my transition into this role would have been extremely difficult. David challenged me in new ways and taught me how to influence outcomes at the right time, improving my communications skills and also strong practical techniques to help me begin working on, rather than in, the business.

I admit to having been a bit sceptical when my Managing Director suggested I undertake some executive coaching to help me “smooth off some rough edges.” I somewhat reluctantly met with David Reddin of Reddin Group, who has progressively shared with me some of the techniques needed to engage my team and get them working with me rather than my traditional approach, which I now recognised was one of command and control. Not only has productivity and quality improved in my area of responsibility, but team turnover has reduced to zero, and the workplace is a far happier one.

It has been hard work. David can be quite a taskmaster, and he certainly did not let me deflect, and his advice always led me to a place where I could make the decision and determine the direction. He challenged me to think of different ways to get the job done, opened my mind, and helped me become a much more effective and very different manager.